Retailer News

Monthly Transfer Update

The December transfer of more than $24.8 million is based on sales in November, and it brings the total profits transferred in FY20 to more than $150.6 million.

Newly Licensed Retailers

Congratulations to all who became Missouri Lottery retailers in December.

Helpful Hints: What To Do When You're in a Paper Jam

Follow a few easy steps to quickly fix a paper jam and get back to business.

Check Your Terminal Messages Daily

Messages are sent through the terminal when there is important communication from the Lottery, including when there is no longer a top prize left on a Scratchers game.

Wait, Retailers Earn How Much Per Transaction?

Curious about how much profit you earn in each Lottery transaction? Check out some nifty numbers about retailer Lottery commissions.

Security Safeguard: Do Not Accept Requests for Reduced Prizes

Always follow proper procedure when paying out prizes to customers. Your Lottery license could be jeopardized otherwise.

Security Safeguard: Prevent Customer Scams

Take a few simple precautions to help you avoid theft associated with Lottery products.

New $30 Game - $7,000,000 Mega Money

The Missouri Lottery's third $30 Scratchers game, "$7,000,000 Mega Money" is coming to retail in February!

Helpful Hints: Achieving Accurate Holiday Inventory

Prepare to handle increased Scratcher sales due to the holiday with a few simple tips.

Use Daily Draw Games to Strengthen Sales

Boost your sales by promoting the Missouri Lottery's daily draw games: Show Me Cash, Pick 3, Pick 4 and Club Keno.

Are Your Practices Secure?

Here are a few tips to help retailers maintain secure selling practices.

"Double Shot Any Spot" Club Keno Promotion

Players who purchase a 5-draw or greater multi-draw Club Keno ticket between Nov. 24 and Dec. 21, 2019 could have a chance to double their base prizes!

Celebration Results in Increased Customer Engagement

The first National Lottery Day was recognized this summer, and several Missouri Lottery retailers took advantage of the unique opportunity to further engage with customers.

Scratchers Now Feature a Favorite Frightening Family

September's MO Money Monday Scratchers delivery includes the new $2 "The Addams Family Fortune?" Scratchers ticket.

Lottery Sees Highest Yearly Profits To Date

Thank you, retailers! With your help, Missouri Lottery profits for FY19 were the highest in the Lottery's 33-year history.

Sales Grow When You Go Cashless

"Cashless spending" is here to stay, representing 80% of consumer spending.

How to Report Stolen Scratchers Tickets

Criminals can strike at any time to steal products, including Lottery Scratchers tickets.

"Powerball's New Year's Rockin' Eve VIP Experience" Promotion

Missouri Lottery's Powerball® is bringing Powerball players a chance to go to New York City's Times Square and be the first millionaire of 2020!

New Ticket Delivery - July 2019

Scratchers games 252, 253 and 254 will arrive at retail on Monday, July 29, 2019.

Two Jackpots Sold In The Same Week

March was an exciting time for Lottery players and retailers. Two jackpot tickets worth nearly $52 million were won within 24 hours of each other.

Security Snapshot: Security Compliance Investigations

The Lottery's Security Department will periodically conduct compliance investigations to help protect our players and ensure the integrity of our retail partners.

One Day Promotion: National Splurge Day

On June 18, players who purchase a $5 Show Me Cash single ticket will receive a FREE $2 Pick 3 ticket!

New Ticket Delivery - June 2019

Scratchers games 249, 250 and 251 will arrive at retail on Monday, June 24, 2019.

Did You Know? Lotto Includes Free Feature

Some Lotto tickets include a FREE Lotto Doubler feature, which randomly doubles players' non-jackpot prizes.

"Second Chance of a Lifetime: Happy Rails"

The newest "Second Chance of a Lifetime" promotion will offer players the chance to exploring scenic locations from the comfort of a luxury train!

Weekend Promotion: Cinco de Mayo

During the weekend of May 3-5, players who purchase a $10 10-draw Club Keno single ticket will receive a FREE 4-spot ticket!

New Ticket Delivery - May 2019

Scratchers games 243, 247 and 248 will arrive at retail on Tuesday, May 28, 2019.

New Ticket Delivery - April 2019

Scratchers games 241 and 242 will arrive at retail on Monday, April 29, 2019.

"The Voice VIP Promotion" - Drawing #1

"The Voice" Scratchers ticket will give your customers and players the opportunity to join Team VIP.

Problem Gambling Awareness Month: Awareness + Action

Anyone who thinks that they, or a loved one, are experiencing a problem with gambling can access free help through the 1-88-BETSOFF (1-888-238-7633) helpline.

One Day Promotion: Take a Chance Day

In celebration of National "Take a Chance Day," Missouri Lottery players who purchase a $10 Mega Millions single ticket on April 23, 2019 will also receive a FREE $2 Lotto EZ Match ticket.

Safeguard Your Business With These Best Practices

The Lottery's "Do the Right Thing" program equips retails with the best practices to successfully manage Lottery products, while insuring the integrity and security of your business.

Large Keno Prize Highlights Retailer's Customer Service

A large Keno prize shared by two O'Fallon players recently helped to highlight a retailer's dedication to customer service.

Follow Procedure to Safely and Securely Sell Lottery

It is important that your entire staff follow the same procedure when selling Lottery tickets to be consistent when interacting with customers and reduce the possibility of theft.

St. Patrick's Day Weekend Promotion

Whenever a player purchases a $10 Powerball single ticket during the weekend of March 15-17, they will receive a free $2 Lucky for Life ticket.

Highlight More Winners with Winner Walls

Highlight More Winners with Winner Walls

New Ticket Delivery - March 2019

Scratchers games 238, 239 and 240 will arrive at retail on Monday, March 25, 2019.

New Ticket Delivery - February 2019

Scratchers games 235, 236 and 237 will arrive at retail on Monday, Feb. 25, 2019.

New Ticket Delivery - January 2019

Scratchers games 232, 233 and 234 will arrive at retail on Monday, Jan. 28, 2019.

Keno Crown Club Events Conclude with Welcome Back Party

The final Keno Crown Club customer appreciation event was held in Blue Springs.

Monthly Transfer Update November

The November transfer of more than $40 million is based on sales in October.

Valentine's Day Promotion

Whenever a player purchases $5 in Lotto on Valentine?s Day (Feb. 14), they will receive a free $2 Show Me Cash EZ Match ticket.

Winners Now Featured on Video Display Screens

Have you noticed the new winner information on your Lottery video display? Take a minute to watch the slideshow on your player-facing Lottery screens and keep an eye out for these three new slides.

New Terminal Features Offer Convenience

A recent software download for Lottery terminals includes some new and improved features based on retailer feedback and best practices within the lottery industry.

How Soaring Jackpots Impacted Missouri

Although the winning tickets were sold outside Missouri, the interest in recent enormous Powerball® and Mega Millions® jackpots benefitted Missouri Lottery retailers and public education.

2018 One-Day Promotions Year in Review

Take a look at how this year's one-day promotions impacted retail sales and commissions across the state.

Training Available for Retailers

The Missouri Lottery has developed new responsible gaming training videos for Lottery employees and retailers.

New Ticket Delivery - November 2018

Scratchers games225 and 226 will arrive at retail on Monday, Nov. 26, 2018.

Prepare for the Holiday Season Rush

Taking a few simple steps now will help prepare you and your staff for the holiday rush.

'Free Play Fridays' Add Bonus for Keno Players

Missouri Lottery Club Keno® players have a new reason to love Fridays!

MO Money Monday - Sept 2018

New tickets! Scratchers games 214, 218 and 219 will arrive at retail.

"Gourmet Getaway" Second-Chance Promotion

Players can enter holiday-themed Scratchers AND Draw Games tickets for a chance to win food-filled journeys throughout the world. Retailer incentives, too!

Holiday Scratchers are Here!

New tickets! Scratchers games 220-224 will arrive at retail on Oct. 15.

Powerball Promotion

Sept. 23-29: Purchase a $10 Powerball single ticket and receive a FREE $2 Powerball ticket.

MO Money Monday - August 2018

New tickets! Scratchers games 211, 212 and 213 will arrive at retail on Aug. 27.

First Top Prize Makes a Splash on Retailer's Social Media

The first $10 million top prize in the new $30 ?$300 Million Cash Explosion®? Scratchers ticket was sold at Bucky?s Express.

Missouri's Responsible Gaming Education Month

By following a few low-risk gambling tips, players can enjoy playing the Missouri Lottery responsibly, while ensuring that gambling remains a game.

Play Responsibly When Playing Games of Chance

In support of Missouri?s Responsible Gaming Education Month, the Missouri Alliance to Curb Problem Gambling encourages Missouri citizens to play responsibly to prevent the development of a gambling problem.

MO Money Monday - July 2018

New tickets! Scratchers games 209 and 210 will arrive at retail.

Myth vs. Fact: Debit, Credit and the Missouri Lottery

Myth: It is illegal or against Missouri Lottery policy to allow debit and credit purchases of Lottery products.

Get to Know Your Customers One-Day-Only Promotion

We're celebrating "Get to Know Your Customers Day" with a one-day Lucky for Life promotion.

MO Money Monday - June 2018

New tickets! Scratchers games 205, 206 and 207 will arrive at retail.

The 'Ultimate Outdoor Adventure' Awaits Players

Retailers and players alike can win with the "Ultimate Outdoor Adventure" second-chance promotion.

Retailers Can 'Adventure Bigger' Aboard Power Cruise

A sales contest is being offered as part of the second Powerball Power Cruise.

Debit and Credit Is Convenient for Players and Retailers

Consider these points when it comes to accepting debit and credit for Lottery payments.

Summer Thrills Second-Chance Promotion

The newest ?Second Chance of a Lifetime? promotion is here, offering players options to adventure bigger close to home and across the globe!

Double Sales and Profits with Dual $30 Scratchers Facings

Weekly sales for $30 Scratchers have averaged $2.4 million since the first $30 game launched, and retailers have earned more than $480,000 in profits per month.

World Oceans Day One-Day-Only Promotion

We?re celebrating World Oceans Day with a one-day Powerball promotion.

Mobile App Features Convenience with Digital Playslip

With the Lottery's new mobile app, players no longer have to carry around wrinkled playslips, and retailers won't need to struggle with scanning these playslips through the terminal.

New Ticket Delivery - April 2018

Scratchers games 198, 200 and 201 will arrive at retail on Monday, April 30, 2018.

Monthly Transfer Update - April 2018

The April transfer of more than $29.7 million is based on sales in March, and it brings the total profits transferred in FY18 to more than $258 million.

Retailers Benefit $67 Million with Lottery

Here are some of the ways Missouri Lottery retailers benefitted through commissions and incentives in FY17.

$300 Million Cash Explosion

The Missouri Lottery is launching its second $30 Scratchers ticket, and it's going to be BIG!

New Ticket Delivery - May 2018

Scratchers games 202, 203 and 204 will arrive at retail on Tuesday, May 29, 2018.

Newly Licensed Retailers for February 2018

Congratulations to all who became Missouri Lottery retailers in February.

Protect Yourself and Your Scratchers

It's a busy time of the year for Missouri Lottery retailers. Guarantee that you are protecting yourself and your inventory.

New Ticket Delivery - March 2018

Scratchers games 196, 197 and 180 will arrive at retail on Monday, March 26, 2018.

Inside the Market Basket of the C-Store Lottery Buyer

Here's what sells when Bubba plays the numbers - by Erik J. Martin

St. Patrick's Day One-Day-Only Promotion

We?re celebrating St. Patrick?s Day with a one-day promotion.

National Problem Gambling Awareness Month 2018

March is National Problem Gambling Awareness Month.

Hollywood Icon Makes Scratchers Debut

"We are all of us stars, and we deserve to twinkle." - Marilyn Monroe

New Ticket Delivery - February 2018

Scratchers games 193, 194 and 195 will arrive at retail on Monday, Feb. 26, 2018.

Upsell with Family-Style Scratchers Games

These types of tickets offer retailers exclusive upselling opportunities that other Scratchers games don?t offer.

New Ticket Delivery - January 2018

Scratchers games 188, 189 and 190 will arrive at retail on Monday, Jan. 29, 2018.

How Does Mega Millions Get Better?

Starting jackpots will more than double to $40 million (currently start at $15 million).

Public Education Proceeds Rank Second Highest Ever

Thanks in part to our retail partners, the Missouri Lottery transferred more than $297.8 million to public education during fiscal year 2017.

Holiday Scratchers Games

Holiday-themed Scratchers games 174, 175, 176, 177 and 178 will arrive at retail on Monday, Oct. 16, 2017.They will join game 171 - the new "Holiday Wishes" ticket, which is shaped like an envelope!

New Scratchers for November 2017

Scratchers games 179 and 181 will arrive at retail on Monday, Nov. 27, 2017.

New Scratchers for December 2017

Scratchers games 183, 184, 185, 186 and 187 will arrive at retail on Tuesday, Dec. 26, 2017.

Scratchers as Gifts Can Boost Sales

Earn more by thinking outside the box this holiday season.

Make the Grade by Doing the Right Thing

By operating safely and responsibly, retailers are not only protecting their players, but they?re also safeguarding the integrity of their business.

Where Winning Tickets Were Sold

Use the map to see all Missouri Lottery retail locations that sold winning tickets of $1,000 or more during the month of October.

Second Chance of a Lifetime: Cruise into the Holidays

Whether dreaming of warm tropical waters or snow-covered icebergs this holiday season, players can plan their adventure cruise getaway.

Mega Millions Changes Coming Soon

A revamped Mega Millions Draw Game is being introduced on Oct. 28.

New Scratchers for September 2017

Scratchers games 172 and 173 will arrive at retail on Monday, Sept. 25, 2017.

It's Not 'Just a Nickel' Anymore

Retailers typically earn more than "just a nickel" when selling Missouri Lottery tickets.

Use Direct Terminal Messaging to Your Advantage

Do you ever notice mail messages announcing big jackpot winners, one-day promotions or other important information when you sign on to your terminal?

Newly Licensed Retailers for July 2017

Congratulations to all who became Missouri Lottery retailers in July.

New Scratchers for August 2017

Scratchers games 167, 168 and 169 will arrive at retail on Monday, Aug. 28, 2017.

Better, Faster, Priz-ier

A brand NEW mobile app and RECHARGED My Lottery® Players Club are available for Missouri Lottery players beginning July 6.

Newly Licensed Retailers for June 2017

Congratulations to all who became Missouri Lottery retailers in June.

iHeart Powerball Power Play Promotion

Lasting Aug. 6 - Sept. 10, 2017.

One Day Promotion: Aug. 21, 2017

For the first time in 148 years, a total solar eclipse will descend upon much of the state of Missouri.

New Scratchers for July 2017

Scratchers games 163, 164 and 165 will arrive at retail on Monday, July 31, 2017.

Recharged My Lottery Players Club and New Mobile App

They've both been redesigned based on player input.

Newly Licensed Retailers for May 2017

Congratulations to all who became Missouri Lottery retailers in May.

Retailer Preview: My Lottery Players Club and Mobile App

This summer, the Missouri Lottery will be introducing a RECHARGED My Lottery® Players Club and brand new mobile app! They?ve both been redesigned based on player input and will be bringing players what they asked for!

New Scratchers for June 2017

Scratchers games 161 and 162 will arrive at retail on Monday, June 26, 2017.

Second 'Golden Ticket' Drawing Approaches

The second of three "$300,000,000 Golden Ticket" second-chance drawings will take place on May 25.

Are You Making the Grade?

Do your part for responsible gaming.

Two Steps For A More Accurate Inventory

Follow these two steps to guarantee that your inventory is properly updated during the holiday season, so players can cash their winning tickets.

Summer Parks Sensation

The "Second Chance of a Lifetime: Summer Parks Sensation" summer promotion begins on Monday, May 15.

New Scratchers for May 2017

Scratchers games 155, 156,. 157 and 158 will arrive at retail on Tuesday, May 30, 2017

Exciting Changes Coming Soon!

The Points For Prizes store is temporarily closed for its digital makeover.

One Day Promotion on Cinco de Mayo

The Missouri Lottery is offering a one-day Club Keno promotion for Cinco de Mayo on Friday, May 5.

New Scratchers for April 2017

Games 153 and 154 will arrive at retail on MO Money Monday, April 24.

Top-Selling Club Keno Retailers Announced for Keno Crown Club

Congratulations to the Missouri Lottery Club Keno retailers that sold more than $250,000 in Club Keno in 2016.

Monthly 'Golden Ticket' Drawings Continue

Due to high player interest, monthly ?$3,000,000 Golden Ticket? second-chance drawings will continue throughout 2017.

Players Love EZ Match

The EZ Match feature was added to the Pick 3, Pick 4 and Lotto Draw Games last November.

Record Number of Retailers Earn Top-Performing Distinction

A total of 52 Missouri Lottery retailers qualified for the 2016 Million Dollar Club.

Problem Gambling: Have the Conversation

National Awareness Month Prompts Everyone to "Have the Conversation."

The More You Know: Missouri's AMBER Alert System

With partnerships with more than 4,700 retail locations, our retail partners and your customers are in a unique position to help locate missing children.

Duplicate Numbers and EZ Match

Since introducing the $1 EZ Match option for Pick 3, Pick 4 and Lotto, we have received a couple questions regarding winning EZ Match tickets when game numbers have duplicate digits.

Retailers Saving Time & Cashing in with JackPack

Ask your customers if they would like to try the $5 "JackPack" to sample all four Missouri Lottery jackpot games.

Myth Debunked

A common misconception about state-sponsored lotteries is that they prey on disadvantaged groups such as the poor and less educated.

Scratchers Sales Tips

Follow these tips to maximize your Scratchers profits.

Big Jackpots Can Mean Big Business

The $1.5 billion dollar Powerball jackpot was a big business success for Missouri Lottery retailers.

It's a JackPack of Jackpots

New jackpot games combination play begins.

New Members Inducted into Million Dollar Club

The key to the success of the Missouri Lottery is our partnerships with more than 4,700 dedicated retail locations.

Top 10 Club Keno Retailers

Congratulations to our Top 10 Club Keno retailers.

Keno Crown Club Welcomes Eight Retailers

Eight retailers sold more than $250,000 in Club Keno® tickets during calendar year 2015.

Full List of New Million Dollar Club Members

We're happy to announce members of the Lottery's Million Dollar Club.

Ayerco 25 Inducted into Million Dollar Club

Retailers who sell $1 million or more of Missouri Lottery products in a calendar year are members of the Million Dollar Club. We welcome a new member to this year?s roster - Ayerco 25.

Top-Earning Retailers Celebrated

The key to the success of the Missouri Lottery is our partnerships with more than 4,700 dedicated retail locations.

Retailers Earn More with $30 'Golden Ticket'

More than a thousand retailers across the state took home a combined increased commission of $28,629 during the game's first six weeks.

'Powerball Trophy Tour' Visits Missouri Retailers

Special guest makes appearance at retail locations.

Club Keno Strikes Twice in Shell Knob

Two Missouri Lottery retailers recently sold sizeable Club Keno® prizes within a few days of each other.

Powerball Makes Impact on Missouri Retailers

As the jackpot grew to historic amounts, so did sales for all Lottery games.

Missouri Lottery Partners with Deserving Missourians for Retailer Success

We now partner with Valley Industries in Hazelwood to provide packing and shipping of Lottery playslips and Draw Games ticket stock.

Automatic Shipments: Ticket Stock & Playslips

With the automated delivery system for Draw Games ticket stock and playslips, retailers have consistent inventory of supplies as well as customized supply orders.

Four Ways to Grow Your Sales and Profits

Placing "white" cards in dispensers immediately shuts the sale down before the customer even inquires about purchasing a ticket.

Three Habits to Minimize Security Concerns

Follow these three practices to help ensure that you're operating efficiently and responsibly when validating Lottery products.

Security Snapshot: Don't Get Scammed

February is National Scams Awareness Month.

Retailers Made the Difference

Thanks to the dedication, enthusiasm and hard work from all Missouri Lottery retailers, the recent $1.5 billion Powerball jackpot was one for the record books.

Record Powerball Drawing Awards $2.8 Million to Missouri Players, $23.5 Million Generated for Education

Missouri businesses earned more than $3 million from selling Powerball tickets during this run, which ran from Nov. 4 to Jan. 13.

History to be Made with Golden Ticket

In order to make our 30th anniversary truly special, we?re sharing the celebration with our two most valued partners - our players and our retailers - with the "$300,000,000 Golden Ticket" and corresponding second-chance promotion, beginning Jan. 25.

Share Your Lottery Stories with Us

Social media is a great way to interact with your customers and announce Missouri Lottery winners.

Retailer Integrity and Responsibility Program

The comprehensive "Do The Right Thing" program will provide you with the tools and best practices to successfully manage your Lottery product, while, at the same time, insuring the integrity and security of our business and yours.

Lottery Reminds Players Not to Fall for Mail Scams

The Missouri Lottery is reminding players not to fall for a recent national mail scam. In August, the Missouri Lottery received several letters from people, some in other states, wishing to claim prizes through fraudulent organizations.

Protect Yourself - Ask for ID

Don't allow unfamiliar faces to deter you from asking for proper identification.

Best Practices & Sales Tips for Missouri Lottery Retailers

Use these tips to help maximize sales at your retail location.

Best Practices for Effective Sales

Set yourself up to have increased Lottery sales.

Tailoring Sales Strategies to Attract the Millennial Generation

According to a report by Advertising Age, beginning in 2017, Millennials will spend more than $200 billion annually.

Club Keno Player Facts

Retailers are incorporating Club Keno® into their individual sales strategies as a way to increase their overall business sales.

Myth vs. Fact

Myth vs. Fact when it comes to the Missouri Lottery.

Reporting Stolen Scratchers Tickets

Do you know how to report thefts that occur after business hours or on the weekend?

Retailer Reminder: Show Me The Money

Follow these steps if a customer comes into your location and hands your clerk a large stack of playslips to run through the terminal.