Myth vs. Fact



Myth vs. Fact

Myth:   Retailers only earn a nickel for the sale of a Lottery ticket.
Fact:    Retailers earn 5 percent on the dollar, PLUS a 2 percent cashing bonus for each Lottery dollar. The average Lottery sales purchase is $3.41, which means Lottery retailers earn an average of 21 cents per transaction.

Myth:   Lottery players spend less than non-Lottery customers.
Fact:    According to the National Association of Convenience Stores (NACS), the average Lottery player purchases other proprietary items while purchasing Lottery products and spends $10.35, compared to non-Lottery players, who only spend $6.29. In fact, 99 percent of all Lottery prizes are paid at retail, much of which is then re-invested on additional purchases.

Myth:  It is the Missouri Lottery's policy not to allow debit and credit purchases of Lottery products.
Fact:    The Missouri Lottery has no policy against debit and credit card purchases. The decision to accept debit and credit cards for Lottery purchases is up to individual retailers and what is best for their business. Retailers who advertise their acceptance of debit and credit cards for Lottery purchases have reported sales growth.

Myth:   Most consumers make their purchases using cash.
Fact:    Recent studies on spending trends have found that an increasing number of consumers, especially millennials (ages 18-34), no longer carry cash and use debit or credit cards for a majority of their purchases. It's estimated that only 23 percent of sales will be made with cash by 2017, down from the current 27 percent.

Regardless of the payment method, the Missouri Lottery urges players to play responsibly.