The More You Know: Missouri's AMBER Alert System

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For more than a decade, the Missouri Lottery has been a member of the Missouri AMBER Alert system, which is part of the National Center for Missing & Exploited Children’s AMBER Alert system - a nationally connected communications system which aims to help ensure the safety and rescue of missing children.

With partnerships with more than 4,700 retail locations, the Missouri Lottery, our retail partners and your customers are in a unique position to help locate missing children. Once an AMBER Alert is issued, vital information about the abduction will be communicated in the following ways:

  • Through terminals to retailers;
  • Featured on all monitors at retail locations;
  • Messaging on all Draw Games tickets, and winning numbers emails to players, when possible.

The Lottery also provides retailers with special, fill-in-the-blank Missouri AMBER Alert signs that can be downloaded from the Lottery’s retailer portal website- which can be completed and posted on location.


(AMBER = America’s Missing:  Broadcast Emergency Response)